> ## Documentation Index
> Fetch the complete documentation index at: https://docs.atomicagi.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Generative engines

> Compare AI engines side by side to decide where to focus optimization this week

<Frame>
  <img src="https://mintcdn.com/atomicai/lGnuIOHJ-vUOSmPx/images/data/ai-search/app-ai-search-generative-engines.png?fit=max&auto=format&n=lGnuIOHJ-vUOSmPx&q=85&s=068175a6c2bc23e0e55cd4fa845bd737" alt="AI Search Generative engines page with trend chart and engine performance table" width="1536" height="1024" data-path="images/data/ai-search/app-ai-search-generative-engines.png" />
</Frame>

Use this page to decide which engine deserves immediate work and which engine can stay in maintenance mode.

<div className="atomic-info-callout">
  <p>
    <strong>Important:</strong> Rank engines by business value first
    (Conversions), not by traffic volume alone.
  </p>
</div>

## Questions this page should answer

1. Which engine currently drives the highest-value traffic?
2. Which engine is losing momentum fastest?
3. Where should we prioritize prompt and page updates this sprint?

## Before you analyze

* Use the same date range as Overview.
* Compare outcomes, not only traffic.
* Check at least two periods before making strategic changes.

## What this page gives you

* Engine-level trend lines for key platforms.
* A table with `AI clicks`, `Conversions`, and `Avg. time` by engine.
* A fast way to separate platform issues from content issues.

## How to read this page correctly

* `AI clicks` tells you volume.
* `Conversions` tells you business value.
* `Avg. time` is a quality proxy for post-click engagement.

Common patterns:

* High clicks, weak conversions: intent mismatch.
* Lower clicks, stronger conversions: high-value traffic.
* Drop on one engine only: platform-specific fit issue.

<div className="atomic-highlight-card">
  <p>
    <strong>Key signal:</strong> Conversion leaders should drive your roadmap.
    Treat high-click, low-conversion engines as optimization targets, not
    winners.
  </p>
</div>

## How these metrics are calculated (simple)

### AI clicks

AI clicks are the number of AI-attributed sessions grouped by platform.

### Conversions

Conversions are the selected GA4 conversion events generated by those sessions.

### Avg. time

```text theme={null}
Avg. time = Total engaged time from AI-attributed sessions / Number of AI-attributed sessions
```

## Quick weekly checklist

1. Rank engines by conversions first.
2. Flag the biggest week-over-week loser.
3. Assign one action per weak engine.
4. Recheck impact in the next reporting cycle.

## How to use filters

* Keep date range aligned with Overview.
* Compare one engine hypothesis at a time.
* Avoid changing multiple filters while diagnosing one issue.

## What to fix first

| Pattern by engine                    | What it usually means            | Recommended action                                 |
| ------------------------------------ | -------------------------------- | -------------------------------------------------- |
| Clicks and conversions both falling  | Visibility and relevance decline | Improve prompt coverage and content fit            |
| Clicks up, conversions down          | Low-intent traffic increase      | Improve query intent mapping and destination pages |
| Avg. time falls while clicks stay up | Weak post-click alignment        | Improve page structure and value framing           |
| One engine strongly outperforms all  | Channel concentration risk       | Replicate winning approach on weaker engines       |

## Team routine

1. Weekly: review engine winners and losers.
2. Bi-weekly: compare conversion efficiency by engine.
3. Monthly: rebalance effort by engine ROI.

## Keep in mind

* Engine behavior can shift after model updates.
* Volume leadership is not always value leadership.
* Platform fit changes faster than quarterly planning cycles.

## Where to go next

* [Prompts](/data/ai-search/prompts)
* [Pages](/data/ai-search/pages)
* [Competitors](/data/ai-search/competitors)
* [Overview](/data/ai-search/overview)