> ## Documentation Index > Fetch the complete documentation index at: https://docs.atomicagi.com/llms.txt > Use this file to discover all available pages before exploring further. # Attribution > See which sources, pages, and countries drive conversions so you can invest in what works Attribution overview with conversion trend and the By source attribution tab Use this page to connect traffic activity to conversion outcomes. It helps you decide where to scale, where to fix, and where to stop spending time.

Important: Always compare sessions and conversions together. Volume without outcomes is not a growth signal.

## Questions this page should answer 1. Which sources are actually contributing to conversions? 2. Which pages create conversion impact, not just visits? 3. Which countries are creating stronger conversion quality? ## Before you analyze * Keep the same date range you use in Google Search and AI Search reviews. * Start with a broad view before narrowing to one source, page group, or market. * Compare against an equivalent previous period. ## What this page gives you * A top conversion trend with `Total conversions` and `Organic conversions`. * Three analysis tabs: `By source` for channel-level attribution, `By page` for URL-level attribution, and `By country` for market-level attribution. * A table under each tab for row-level prioritization. ## How to read the top cards Start here before going into subtabs: * `Total conversions`: all conversion outcomes in the selected period. * `Organic conversions`: conversions tied to organic traffic paths. How to interpret: * If total conversions rise but organic conversions fall, non-organic sources may be carrying performance. * If both rise, your acquisition and conversion quality are aligned. * If both decline, start with `By source` to find the biggest contributor to the drop.

Key signal: Sessions without conversion growth are usually a quality problem, not a scale win. Diagnose source and page fit first.

Example: A source can grow from 1,000 to 1,400 sessions while conversions stay flat. That usually means targeting or landing-page intent mismatch.

## How these metrics are calculated (simple) ### Total conversions Total conversions are the selected GA4 conversion events in the chosen date range. ### Organic conversions Organic conversions are conversion events where source/medium attribution is organic. ### Page value Page value is a weighted score based on page conversion contribution and session quality signals. ## By source tab Use this tab to understand which channels and referring sources influence conversions the most. Attribution By source tab with source trend and source-level table Focus on: * `Total sessions` to see source volume. * `Conversions` to see outcome contribution. * `Avg. time` as a quality signal. Take action when: * A source has high sessions but weak conversions. * A source has low sessions but very strong conversion rate. * A source trend changes sharply week over week. ## By page tab Use this tab to see which landing pages and content URLs drive conversions. Attribution By page tab with page trend and page performance table Focus on: * `Page value` for relative page importance. * `Total sessions` for traffic contribution. * `Conversions` for business outcome. Take action when: * A high-traffic page under-converts. * A lower-traffic page over-converts and should be scaled. * A key commercial page shows stable traffic but conversion decline. ## By country tab Use this tab to compare conversion performance across markets. Attribution By country tab with country trend and country-level table Focus on: * Which markets produce the largest conversion volume. * Which markets are improving or declining fastest. * Whether average engagement differs by country. Take action when: * One country shows rising sessions but weak conversion growth. * A smaller country shows strong conversion efficiency and deserves more focus. * A priority market loses both sessions and conversions at the same time. ## Quick weekly checklist 1. Check top conversion trend direction first. 2. Review `By source` for biggest winners and losers. 3. Review `By page` for pages to scale or fix this sprint. 4. Review `By country` for market reallocation decisions. 5. Turn insights into clear actions with owner and deadline. ## What to fix first | Pattern | What it usually means | Recommended action | | ------------------------------------------- | ---------------------------------------- | -------------------------------------------------------- | | High sessions, low conversions (source) | Traffic quality mismatch | Rework targeting and landing-page match | | High page value, falling conversions (page) | Key page is losing conversion efficiency | Refresh offer clarity, CTA placement, and intent match | | Strong conversion growth in one country | Market-message fit is strong | Replicate campaign and content investment in that market | | Sessions and conversions both down | Demand or channel distribution issue | Validate campaign mix and content distribution quickly | ## Team routine 1. Weekly: detect source/page/country shifts and assign fixes. 2. Bi-weekly: review conversion efficiency improvements by owner. 3. Monthly: report attribution-based investment changes and outcomes. ## Keep in mind * Attribution trends are directional, not absolute causality. * Low-volume segments can be noisy, so validate over multiple periods. * A conversion increase without engagement quality can be misleading. ## Where to go next * [Google Search overview](/data/google-search/overview) * [Google Search landing pages](/data/google-search/landing-pages) * [AI Search overview](/data/ai-search/overview) * [Reports](/data/reports/overview)