> ## Documentation Index
> Fetch the complete documentation index at: https://docs.atomicagi.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Brand kit

> Define brand voice and audience context used by AI agents and workflows.

<Frame>
  <img src="https://mintcdn.com/atomicai/Iu3N4XGubZHnXNou/images/settings/project/app-settings-project-brand-kit.png?fit=max&auto=format&n=Iu3N4XGubZHnXNou&q=85&s=bfe0238b62171a3f0351d54330923c3d" alt="Project brand kit form with about the brand, ideal customer profile, tone of voice, user perspective, and search location" width="1536" height="1024" data-path="images/settings/project/app-settings-project-brand-kit.png" />
</Frame>

Use this page to keep brand context clear and consistent before you run AI tasks or publish content.

## Questions this page should answer

1. Is our brand context specific enough for high-quality outputs?
2. Is audience and tone guidance aligned with current campaign goals?
3. Is search location set to the market we actually target?

## Before you use this page

* In the app, open Project settings and select `Brand kit`.
* Gather current positioning notes and audience guidance.
* Confirm the target country for search analysis.

## What this page controls

* `About the brand`
* `Ideal customer profile`
* `Tone of voice`
* `User perspective`
* `Search location`

## Why this matters

* `Search location` controls market context in AI search tracking.
* Brand and audience fields are reused by AI agents and workflows.
* Vague entries lead to generic recommendations and weaker drafts.

## How to use this page

### Write concrete guidance

Use specific statements, examples, and constraints. Avoid broad terms like "professional" without context.

### Keep audience and tone aligned

When your campaign audience changes, update both `Ideal customer profile` and `Tone of voice` together.

### Set search location intentionally

Choose the country that matches the market you are measuring. This keeps prompt tracking and analysis aligned.

### Save after strategic changes

Update this page whenever messaging or positioning changes so new outputs use current guidance.

## Quick monthly checklist

1. Refresh brand and audience fields after positioning updates.
2. Confirm search location still matches your active market.
3. Remove old phrasing that no longer fits your messaging.

## Keep in mind

* This page defines qualitative context, not indexed page/document sources.
* Brand kit is project-scoped, not organization-global.

## Where to go next

* [Project Knowledge](/settings/project/knowledge)
* [Project Publishing](/settings/project/publishing)
* [Project Data Sources](/settings/project/data-sources)