> ## Documentation Index
> Fetch the complete documentation index at: https://docs.atomicagi.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Funnel

> Use Strategy funnel to compare coverage and choose the next content action.

<Frame>
  <img src="https://mintcdn.com/atomicai/Ry8tdAopCNKvP1zj/images/app-strategy-funnel.png?fit=max&auto=format&n=Ry8tdAopCNKvP1zj&q=85&s=77f0d92a2598571913b360b4ad39effd" alt="Funnel in the Atomic AGI project workspace" width="1536" height="1024" data-path="images/app-strategy-funnel.png" />
</Frame>

Open **Strategy → Funnel** to review coverage across stages of the customer journey. Strategy combines available website content, classification, and connected performance data. Missing performance values are not zero results.

Screenshots use illustrative page inventories and metrics. Semrush and Ahrefs identify the example competitors; the coverage, URLs, and performance shown are sample data, not a live audit of those sites.

## Review the scope and readiness

Check the selected sites, date range, and filters. Wait for source synchronization and classification before treating incomplete coverage as a confirmed gap. Review source pages when a label or opportunity is surprising.

## Your coverage tab

Use Your coverage to understand your existing content and performance. Look for gaps between discovery, evaluation, and decision content. Check whether an apparent gap is caused by the selected filters before planning a new page.

<Frame>
  <img src="https://mintcdn.com/atomicai/Ry8tdAopCNKvP1zj/images/app-strategy-funnel-coverage.png?fit=max&auto=format&n=Ry8tdAopCNKvP1zj&q=85&s=39884dd1383e0f7afd5ada24d24b9029" alt="Strategy Funnel Your coverage view" width="1536" height="1024" data-path="images/app-strategy-funnel-coverage.png" />
</Frame>

## Competitor analysis tab

Compare the same scope across sites. Page counts and coverage show what is present, not whether the content is accurate or commercially useful. Open competitor examples to understand the underlying evidence before choosing an action.

<Frame>
  <img src="https://mintcdn.com/atomicai/Ry8tdAopCNKvP1zj/images/app-strategy-funnel-competitors.png?fit=max&auto=format&n=Ry8tdAopCNKvP1zj&q=85&s=de011b48ed65ad2e790ee10e5eaf499e" alt="Strategy Funnel Competitor analysis view" width="1536" height="1024" data-path="images/app-strategy-funnel-competitors.png" />
</Frame>

## Content by funnel stage

### Entities tab

Compare entities across funnel stages. Use this to distinguish breadth of subject coverage from the number of pages already published. Inspect the underlying pages before assigning a gap.

<Frame>
  <img src="https://mintcdn.com/atomicai/Ry8tdAopCNKvP1zj/images/app-strategy-funnel-entities.png?fit=max&auto=format&n=Ry8tdAopCNKvP1zj&q=85&s=7b7126c5c6eb37b9b6280004d849a7d4" alt="Funnel content by stage Entities tab" width="1536" height="1024" data-path="images/app-strategy-funnel-entities.png" />
</Frame>

### Clusters tab

Compare clusters across funnel stages. Use this to distinguish breadth of subject coverage from the number of pages already published. Inspect the underlying pages before assigning a gap.

<Frame>
  <img src="https://mintcdn.com/atomicai/Ry8tdAopCNKvP1zj/images/app-strategy-funnel-clusters.png?fit=max&auto=format&n=Ry8tdAopCNKvP1zj&q=85&s=4cd750a37693e202565a687341bff992" alt="Funnel content by stage Clusters tab" width="1536" height="1024" data-path="images/app-strategy-funnel-clusters.png" />
</Frame>

### Pages tab

Compare pages across funnel stages. Use this to distinguish breadth of subject coverage from the number of pages already published. Inspect the underlying pages before assigning a gap.

<Frame>
  <img src="https://mintcdn.com/atomicai/Ry8tdAopCNKvP1zj/images/app-strategy-funnel-pages.png?fit=max&auto=format&n=Ry8tdAopCNKvP1zj&q=85&s=c8a0fb489a44b2c8c45b1b1d68795401" alt="Funnel content by stage Pages tab" width="1536" height="1024" data-path="images/app-strategy-funnel-pages.png" />
</Frame>

## Review opportunities

Where opportunities are shown, compare competitor gaps with weak performance on existing pages. Read the reason, affected page, and evidence. An unavailable source or incomplete classification should be resolved before producing a brief. Use planning status to avoid creating duplicate work.

### Competitor gap tab

Review missing coverage against competitor evidence. Confirm the gap is relevant to your audience and not caused by unavailable source data.

<Frame>
  <img src="https://mintcdn.com/atomicai/Ry8tdAopCNKvP1zj/images/app-strategy-funnel-gap.png?fit=max&auto=format&n=Ry8tdAopCNKvP1zj&q=85&s=1301a84aaba63098e24268f6b45be651" alt="Strategy funnel Competitor gap tab" width="1536" height="1024" data-path="images/app-strategy-funnel-gap.png" />
</Frame>

### Performance tab

Find existing content with evidence of an improvement opportunity. Compare the recommendation with the page and its performance before assigning work.

<Frame>
  <img src="https://mintcdn.com/atomicai/Ry8tdAopCNKvP1zj/images/app-strategy-funnel-performance.png?fit=max&auto=format&n=Ry8tdAopCNKvP1zj&q=85&s=79c77bb0bf400d9ca2f863423703f235" alt="Strategy funnel Performance tab" width="1536" height="1024" data-path="images/app-strategy-funnel-performance.png" />
</Frame>

## Where to go next

* [Strategy data sources](/strategy/data-sources)

* [Entities](/strategy/entities)

* [Clusters](/strategy/clusters)

* [Pages](/strategy/pages)

* [Planning](/planning/overview)


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