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What is Visibility?

Visibility measures how often your brand is mentioned when AI assistants respond to relevant prompts. It’s the most fundamental metric in AI search analytics. When someone asks ChatGPT “What’s the best project management software?”, does your product get mentioned? The visibility score tells you.

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How Visibility is Calculated

Visibility = (Mentions / Total Responses) x 100 For example:
  • You track 100 prompts across AI platforms
  • Your brand is mentioned in 35 responses
  • Your visibility score is 35%

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What Counts as a Mention?

A mention is counted when your brand name (or any configured variation) appears in the AI response. This includes:
  • Direct recommendations (“I recommend Acme for…”)
  • Comparative mentions (“Compared to Acme…”)
  • Category lists (“Top tools include Acme, Beta, and Gamma”)
  • Feature discussions (“Acme offers this feature…”)

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Visibility Dashboard

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Overview

The visibility overview shows:
  • Current visibility score: Your overall visibility percentage
  • Trend indicator: Whether visibility is increasing or decreasing
  • Competitor comparison: How you stack up against tracked competitors

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Visibility by Platform

See how your visibility varies across AI platforms:
PlatformWhat It Shows
ChatGPTVisibility in OpenAI’s ChatGPT
ClaudeVisibility in Anthropic’s Claude
PerplexityVisibility in Perplexity AI search
GeminiVisibility in Google’s Gemini
Different platforms may have different knowledge bases and biases. Understanding platform-specific visibility helps you prioritize optimization efforts.

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Visibility by Prompt

See which prompts generate the most (and least) visibility:
  • High visibility prompts: Prompts where you’re frequently mentioned
  • Low visibility prompts: Opportunities to improve
  • Zero visibility prompts: Prompts where you’re never mentioned

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Interpreting Your Visibility Score

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What’s a Good Score?

Visibility benchmarks vary by industry and competition level:
ScoreInterpretation
60%+Excellent - You’re a top choice
40-60%Good - Strong presence
20-40%Average - Room for improvement
10-20%Low - Significant opportunity
Below 10%Poor - Urgent attention needed

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Comparing to Competitors

Your visibility score is most meaningful when compared to competitors:
  • If you have 30% visibility but competitors have 15%, you’re leading
  • If you have 30% visibility but the leader has 70%, there’s work to do

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Improving Visibility

Visibility depends on how AI models perceive your brand based on their training data. To improve visibility:

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1. Strengthen Online Presence

AI models learn from web content. Ensure your brand has:
  • Comprehensive website content
  • Active blog with industry insights
  • Presence on review sites and directories
  • Mentions in industry publications

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2. Optimize for AI Discovery

Make your content AI-friendly:
  • Clear, structured content with headings
  • FAQ sections answering common questions
  • Schema markup and structured data
  • llm.txt file for AI crawlers

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3. Build Authority

AI models favor authoritative sources:
  • Expert content and thought leadership
  • Citations and backlinks from trusted sites
  • User reviews and testimonials
  • Industry awards and recognition

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4. Monitor and Iterate

Track visibility trends and adjust:
  • Review which prompts have low visibility
  • Analyze what competitors are doing differently
  • Test content changes and measure impact

Position

Where you appear when mentioned

Sentiment

How your brand is described