Why Track Competitors?
Understanding your competitors’ AI search visibility helps you:- Benchmark performance: Know if your visibility is good or needs work
- Identify opportunities: Find prompts where competitors are weak
- Learn strategies: See what’s working for competitors
- Track changes: Monitor competitive landscape over time
Adding Competitors
What You Need
For each competitor, provide:- Company name: The primary brand name
- Website URL: Their main domain
- Brand variations: Alternative names, abbreviations, common misspellings
How to Add
- Go to your project settings
- Navigate to “Competitors”
- Click “Add Competitor”
- Enter the competitor details
- Save
Selecting the Right Competitors
Direct Competitors
Companies offering similar products or services:- Same product category
- Similar target audience
- Overlapping features
Indirect Competitors
Alternative solutions to the same problem:- Different approach to the same need
- Adjacent product categories
- Substitute solutions
Aspirational Competitors
Market leaders you want to compete with:- Dominant players in your space
- Brands with high AI visibility
- Companies setting industry standards
How Many Competitors?
Recommended Starting Point
Start with 3-5 competitors:- 2-3 direct competitors
- 1-2 indirect or aspirational competitors
Scaling Up
Add more competitors as needed:- Different market segments
- Regional competitors
- Emerging competitors
- Category adjacent players
Managing Competitor Lists
For large competitor sets:- Prioritize key competitors for detailed analysis
- Group competitors by type or segment
- Archive inactive competitors
- Review and update regularly
Competitor Analysis
Visibility Comparison
Compare your visibility against competitors:- Overall visibility: Who’s mentioned most?
- By prompt: Where do competitors win?
- By platform: Which AI favors which competitor?
Position Comparison
See how rankings compare:- Average position: Who’s typically mentioned first?
- First-place wins: Who leads most often?
- Position trends: Who’s improving?
Sentiment Comparison
Compare how AI describes each brand:- Positive mentions: Who gets more praise?
- Negative mentions: Who has more criticism?
- Sentiment trends: Who’s improving perception?
Competitive Intelligence
Identifying Gaps
Look for opportunities where:- You have low visibility but competitors are strong
- Competitors have negative sentiment you can contrast
- Your position is poor despite good visibility
Learning from Leaders
Analyze high-visibility competitors:- What content do they have?
- Where are they mentioned?
- What sources cite them?
- What makes AI favor them?
Finding Weaknesses
Identify competitor vulnerabilities:- Prompts where they’re absent
- Topics with negative sentiment
- Areas where you have advantages
Best Practices
Keep Competitor Info Updated
Regularly review competitor information:- Brand name changes
- Product renames
- New variations or aliases
- Company acquisitions
Track Emerging Competitors
Monitor for new competitors:- New entrants to your market
- Companies pivoting into your space
- Startups gaining traction
Segment Your Analysis
Different competitors matter for different contexts:- Enterprise vs SMB competitors
- Feature-specific competitors
- Regional competitors
Using Competitor Data
Strategic Planning
Use competitor insights to inform:- Content strategy (address gaps)
- Positioning (differentiate effectively)
- Messaging (counter competitor strengths)
- Product roadmap (address competitive weaknesses)
Reporting
Include competitor data in reports:- Competitive visibility trends
- Win/loss analysis by prompt
- Sentiment comparison
- Position changes over time