Performance Dashboard
The performance dashboard provides a comprehensive view of your AI search visibility and how it compares to competitors.Key Metrics Overview
Visibility Score
Your overall visibility across all tracked prompts and platforms. What it means: The percentage of AI responses that mention your brand. How to interpret:- Compare to competitors
- Track trends over time
- Segment by platform or prompt type
Average Position
When you’re mentioned, where do you typically appear? What it means: Average ranking across all mentions (1 = first, 2 = second, etc.) How to interpret:- Lower is better
- Compare to competitor positions
- Identify prompts where position is weak
Sentiment Score
How positively or negatively does AI describe your brand? What it means: Balance of positive vs negative mentions. How to interpret:- Positive score = more positive than negative
- Compare sentiment across competitors
- Track sentiment trends
Performance Trends
Time-Based Analysis
Track how metrics change over time:| Trend | What It Might Mean |
|---|---|
| Visibility increasing | Your optimization efforts are working |
| Visibility decreasing | Competitors may be improving, or content is outdated |
| Position improving | Your authority is growing |
| Position declining | Competitors strengthening their presence |
| Sentiment improving | Brand perception is getting better |
| Sentiment declining | Issues may need addressing |
Trend Indicators
The dashboard shows:- Week-over-week change
- Month-over-month change
- 90-day trend
- Year-over-year comparison (if data available)
Segmented Analysis
By Platform
Different AI platforms may show different performance:- ChatGPT: OpenAI’s training data and guidelines
- Claude: Anthropic’s approach and knowledge
- Perplexity: Real-time web data influence
- Gemini: Google’s perspective
By Prompt Category
See performance across prompt types:- Category prompts: “Best [category] tools”
- Comparison prompts: “[You] vs [competitor]”
- Use case prompts: “Best for [specific need]”
- Brand prompts: “[Your brand] reviews”
By Topic
Analyze performance by subject area:- Feature-specific prompts
- Industry-specific questions
- Audience-specific queries
Competitor Comparison
Side-by-Side Metrics
Compare your performance against competitors:| Metric | You | Competitor A | Competitor B |
|---|---|---|---|
| Visibility | Your % | Their % | Their % |
| Position | Your avg | Their avg | Their avg |
| Sentiment | Your score | Their score | Their score |
Win/Loss Analysis
See where you’re winning and losing:- Prompts where you lead: Your visibility > competitors
- Prompts where you trail: Competitors > your visibility
- Opportunities: High competitor visibility, low yours
Competitive Gap Analysis
Identify specific opportunities:- Prompts where you’re absent but competitors appear
- Topics where your position is worse than competitors
- Areas where competitor sentiment exceeds yours
Opportunity Identification
High-Impact Opportunities
Prioritized opportunities based on potential impact:- High-volume prompts with low visibility: Many people ask, you’re not mentioned
- Poor position on high-visibility prompts: You’re mentioned but ranked low
- Negative sentiment on key prompts: Perception issues to address
Quick Wins
Lower-effort improvements:- Prompts where you’re close to appearing
- Position improvements where you’re just outside top 3
- Sentiment improvements from addressing common criticisms
Strategic Initiatives
Longer-term opportunities:- Categories where competitors dominate
- New prompt types to target
- Emerging platforms to prioritize
Actionable Insights
What Drives Improvement?
Based on pattern analysis:To improve visibility
To improve visibility
- Create comprehensive content for underrepresented topics
- Build authority through thought leadership
- Get mentioned on authoritative sites
- Add llm.txt and optimize for AI crawlers
To improve position
To improve position
- Strengthen your category leadership positioning
- Build more authoritative backlinks
- Create comparison content
- Publish expert content and case studies
To improve sentiment
To improve sentiment
- Address common criticisms
- Highlight positive reviews and testimonials
- Create content emphasizing strengths
- Build user community and advocacy
Reporting
Automated Reports
Schedule regular performance reports:- Weekly summary: Key metric changes
- Monthly deep dive: Comprehensive analysis
- Competitive update: Competitor changes
Custom Reports
Build reports for specific needs:- Executive summary
- Competitive intelligence
- Platform-specific analysis
- Campaign impact measurement
Sharing
Share insights with stakeholders:- PDF exports
- Shareable links
- Email distribution
- Slack notifications