What are Chats?
Chats are the individual AI responses collected for your prompts. Each chat represents a real interaction with an AI platform using one of your configured prompts. Reviewing chats gives you direct insight into what AI assistants say about your brand.Chat Overview
What You See
For each chat, you can view:- The prompt: The question that was asked
- The AI platform: Which AI generated the response
- The model: Which specific model version
- The full response: Complete AI response text
- Extracted data: Brands mentioned, positions, sentiment
Chat List
The chat list shows all collected responses with key metrics:| Column | Description |
|---|---|
| Prompt | The question asked |
| Platform | ChatGPT, Claude, Perplexity, etc. |
| Your Brand | Whether you were mentioned |
| Position | Your ranking (if mentioned) |
| Sentiment | Positive, neutral, or negative |
| Date | When collected |
Reading a Chat
Response Structure
AI responses typically follow patterns:- Introduction: Context or summary
- Main recommendations: List of options
- Details: Explanation of each option
- Conclusion: Summary or additional guidance
Brand Mentions
We highlight where your brand and competitors appear:- Your brand: Highlighted in green
- Competitors: Highlighted in different colors
- Position indicators: Show ranking order
Sentiment Indicators
Visual indicators show sentiment:- Positive language highlighted
- Negative language flagged
- Neutral sections unmarked
Chat Analysis
Why Review Individual Chats?
Individual chat review helps you:- Understand context: See exactly what AI says
- Identify patterns: Notice recurring themes
- Find opportunities: Spot improvement areas
- Verify data: Confirm automated analysis
What to Look For
When reviewing chats, consider:How are you described?
How are you described?
What words and phrases does the AI use for your brand?
- Positive descriptors: “industry-leading”, “highly recommended”
- Neutral: “one option is”, “includes”
- Negative: “limitations include”, “some users report”
Why are you (or aren't you) mentioned?
Why are you (or aren't you) mentioned?
Understand the AI’s reasoning:
- What criteria is it using?
- What makes brands get mentioned first?
- Why might you be excluded?
What do competitors get right?
What do competitors get right?
Learn from competitors who rank higher:
- What benefits are highlighted?
- What differentiators are mentioned?
- What sources might the AI be using?
Are there inaccuracies?
Are there inaccuracies?
AI can have outdated or wrong information:
- Incorrect features
- Outdated pricing
- Wrong positioning
- Missing capabilities
Chat Filtering
Filter Options
Narrow down chats to find relevant insights:- By platform: See only ChatGPT, Claude, etc.
- By prompt: Focus on specific questions
- By mention status: Only where you’re mentioned (or not)
- By position: Filter by ranking
- By sentiment: Focus on positive or negative
- By date range: Analyze specific periods
Saved Filters
Save commonly used filters:- “ChatGPT mentions this week”
- “Negative sentiment responses”
- “Top 3 position only”
- “Not mentioned”
Chat Comparison
Across Platforms
Compare how different AI platforms respond to the same prompt:- Does ChatGPT favor different brands than Claude?
- Is Perplexity more current with information?
- Which platform gives you better visibility?
Over Time
See how responses change:- Has your visibility improved?
- Are descriptions becoming more positive?
- Has position changed?
Against Competitors
Compare mention patterns:- Who gets mentioned most consistently?
- Who gets better descriptions?
- Who appears in first position most often?
Acting on Chat Insights
Content Opportunities
Chats reveal content gaps:- Topics where AI lacks information about you
- Features that aren’t mentioned
- Use cases where you’re not recommended
Correction Opportunities
Find information to correct:- Outdated information
- Incorrect feature descriptions
- Missing recent developments
Competitive Intelligence
Learn from competitor analysis:- What makes them get recommended?
- What content might be driving visibility?
- What positioning is working?
Chat Export
Export Options
Export chat data for further analysis:- CSV: Raw data for spreadsheet analysis
- PDF: Formatted report for sharing
- JSON: Structured data for integration
What’s Included
Exports include:- Full response text
- Extracted brand mentions
- Position and sentiment data
- Metadata (date, platform, model)