Setting Up Your Prompts

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What are Prompts?

Prompts are the questions or queries you want to track across AI platforms. They represent what your potential customers might ask AI assistants when looking for solutions like yours. Good prompt selection is crucial for meaningful AI search analytics. The right prompts reveal how visible your brand is in the conversations that matter.

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Prompt Strategy

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Think Like Your Customer

Consider what questions your potential customers ask:

• Problem-focused: “How do I solve [problem]?”
• Category-focused: “What’s the best [category] tool?”
• Comparison-focused: “Compare [tool A] vs [tool B]”
• Use case-focused: “Best tool for [specific use case]“

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Cover Different Intent Types

Include prompts across the buying journey:

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Creating Prompts

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Adding a New Prompt

1. Navigate to your project settings
2. Click “Add Prompt”
3. Enter the prompt text
4. Optionally add tags for organization
5. Save and the prompt will be included in the next crawl

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Prompt Best Practices

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Organizing Prompts

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Using Tags

Organize prompts with tags for easier analysis:

• By topic: “pricing”, “features”, “support”
• By persona: “enterprise”, “smb”, “startup”
• By intent: “awareness”, “consideration”, “decision”
• By product: “product-a”, “product-b”

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Prompt Groups

Create logical groups of related prompts:

• Core category prompts: Main product category questions
• Feature-specific prompts: Questions about specific features
• Competitor prompts: Comparison and alternative queries
• Use case prompts: Specific application questions

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How Many Prompts?

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Starting Point

Start with 10-20 high-priority prompts covering:

• 5-7 category prompts (general product questions)
• 3-5 comparison prompts (vs key competitors)
• 3-5 use case prompts (specific applications)
• 2-3 brand prompts (direct brand mentions)

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Expanding Over Time

Add more prompts as you:

• Identify new relevant questions
• Discover competitor strategies
• Launch new products or features
• Enter new markets

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Managing Scale

For large prompt sets:

• Use tags consistently
• Archive outdated prompts
• Focus analysis on priority prompts
• Create filtered views for different teams

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Prompt Performance

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Analyzing Results

For each prompt, you can see:

• Your visibility: Are you mentioned?
• Your position: Where are you in the list?
• Sentiment: How are you described?
• Competitors: Who else is mentioned?

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Identifying Opportunities

Look for prompts where:

• Low visibility: You’re rarely mentioned (opportunity to improve)
• Poor position: You’re mentioned late (authority opportunity)
• Competitors dominate: Others have higher visibility

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Optimizing Based on Data

Use prompt data to inform your strategy:

1. Prioritize high-volume, low-visibility prompts
2. Analyze why competitors rank higher
3. Create content targeting weak spots
4. Track improvements over time

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Prompt Examples by Industry

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Next Steps