Review the scope and readiness
Check the selected sites, date range, and filters. Wait for source synchronization and classification before treating incomplete coverage as a confirmed gap. Review source pages when a label or opportunity is surprising.Structure map views
Circle map tab
Use Circle map to see the relative structure of clusters and their pages. Select a group to inspect the pages and evidence behind it; visual size alone does not establish priority.
Treemap tab
Switch to Treemap for a rectangular comparison of the same structure. Review small or absent groups against the source inventory before interpreting them as gaps.
Your coverage tab
Use Your coverage to understand your existing content and performance. Open a cluster to compare your pages with competitor examples. Prioritize a coherent group of useful pages rather than copying every competing URL.
Competitor analysis tab
Compare the same scope across sites. Page counts and coverage show what is present, not whether the content is accurate or commercially useful. Open competitor examples to understand the underlying evidence before choosing an action.
Review opportunities
Where opportunities are shown, compare competitor gaps with weak performance on existing pages. Read the reason, affected page, and evidence. An unavailable source or incomplete classification should be resolved before producing a brief. Use planning status to avoid creating duplicate work.Competitor gap tab
Review missing coverage against competitor evidence. Confirm the gap is relevant to your audience and not caused by unavailable source data.
Performance tab
Find existing content with evidence of an improvement opportunity. Compare the recommendation with the page and its performance before assigning work.