Review the scope and readiness
Check the selected sites, date range, and filters. Wait for source synchronization and classification before treating incomplete coverage as a confirmed gap. Review source pages when a label or opportunity is surprising.Your coverage tab
Use Your coverage to understand your existing content and performance. Inspect the page classification, performance, and supporting evidence. Decide whether to improve an existing page or create a distinct page with a different purpose.
Competitor analysis tab
Compare the same scope across sites. Page counts and coverage show what is present, not whether the content is accurate or commercially useful. Open competitor examples to understand the underlying evidence before choosing an action.
Review opportunities
Where opportunities are shown, compare competitor gaps with weak performance on existing pages. Read the reason, affected page, and evidence. An unavailable source or incomplete classification should be resolved before producing a brief. Use planning status to avoid creating duplicate work.Existing pages to update tab
Improve a page that already covers the intended topic. Open its evidence and performance before changing the brief.
Pages to create tab
Review uncovered needs and supporting competitor examples. Check for an existing page with the same intent before creating another.
Technical fixes tab
Review crawl, indexing, and other technical dependencies before investing in new content.