Skip to main content
Strategy data sources showing readiness and competitor evidence tables
Open the data-sources detail from Strategy when a recommendation is incomplete, surprising, or based on a small sample. This page explains the evidence used in Strategy; it is separate from the connection controls in Project settings. The screenshot uses illustrative local data.

Data readiness

Check each source’s status, observation time, scope, and limitations. Search Console describes your own website’s performance. Page-level AI citation evidence may not yet be analyzed. Missing evidence should not be interpreted as zero performance or a confirmed gap.

Competitor evidence

Compare discovered URLs with the in-scope, classified, HTML-analyzed, and entity-observed samples. These counts answer different questions. A large sitemap with few analyzed pages is not complete competitive coverage. Use the last scan and evidence basis to judge freshness. Review the underlying competitor pages before committing to a topic or page format. Resolve missing connections or incomplete scans before making a large content plan.

Where to go next