Entities

Open Strategy → Entities to review subjects represented by your pages and competitor content. Strategy combines available website content, classification, and connected performance data. Missing performance values are not zero results. Screenshots use illustrative page inventories and metrics. Semrush and Ahrefs identify the example competitors; the coverage, URLs, and performance shown are sample data, not a live audit of those sites.

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Review the scope and readiness

Check the selected sites, date range, and filters. Wait for source synchronization and classification before treating incomplete coverage as a confirmed gap. Review source pages when a label or opportunity is surprising.

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Your coverage tab

Use Your coverage to understand your existing content and performance. Open an entity to inspect its supporting pages and evidence. Distinguish missing coverage from content that exists but performs weakly.

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Competitor analysis tab

Compare the same scope across sites. Page counts and coverage show what is present, not whether the content is accurate or commercially useful. Open competitor examples to understand the underlying evidence before choosing an action.

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Review opportunities

Where opportunities are shown, compare competitor gaps with weak performance on existing pages. Read the reason, affected page, and evidence. An unavailable source or incomplete classification should be resolved before producing a brief. Use planning status to avoid creating duplicate work.

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Competitor gap tab

Review missing coverage against competitor evidence. Confirm the gap is relevant to your audience and not caused by unavailable source data.

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Performance tab

Find existing content with evidence of an improvement opportunity. Compare the recommendation with the page and its performance before assigning work.

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Where to go next

• Strategy data sources
• Clusters
• Funnel
• Pages
• Planning