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Project brand kit settings with multiple brand kits, brand information, writing style, and writing sample fields
Use this page to keep brand context clear and consistent before you run AI tasks or publish content. A project can have more than one brand kit for different brands, products, campaigns, or writing contexts.

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Questions this page should answer

  1. Which brand kit should agents use for this work?
  2. Is brand information specific enough for high-quality outputs?
  3. Do the writing style and sample match the current campaign?

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Before you use this page

  • In the app, open Project settings and select Brand kit.
  • Gather current positioning notes, audience guidance, and style rules.
  • Confirm the target country for search analysis.

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What this page controls

  • Brand kit name and default selection
  • Website or domain
  • About the brand
  • Brand mention variations
  • Ideal customer profile
  • Competitors
  • Brand point of view
  • Author persona
  • Tone of voice
  • User perspective
  • Writing rules
  • Writing sample
  • Content featured image style, palette, background wash, layout, typography, and logo defaults
  • Search location

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What this page gives you

  • Reusable brand and writing context for agents and workflows.
  • A default brand kit for the current project.
  • Domain-assisted generation when you want a researched starting point.
  • Image-style defaults for content featured images.
  • Search location context for market-specific analysis.

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Why this matters

  • Search location controls market context in AI search tracking.
  • Brand and audience fields are reused by AI agents and workflows.
  • The default brand kit is used by current agent and workflow paths.
  • Vague entries lead to generic recommendations and weaker outputs.

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How to use this page

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Choose or create a brand kit

Use the brand kit selector to switch between saved kits. Click New kit to create a manual kit. Mark a kit as default when it should be the main brand guidance for the project.

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Generate and save from a domain

Enter a website or domain and click Generate and save. Atomic AI opens the predefined Brand Kit agent, researches the site, and saves the researched values with the brand kit tool. Review the saved fields afterward and refine any assumptions that need a human decision.

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Write concrete guidance

Use specific statements, examples, and constraints. Avoid broad terms like “professional” without context.

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Separate identity from style

Use Brand information for who the brand is, who it serves, competitors, and point of view. Use Brand writing style for author persona, tone, perspective, and concrete writing rules.

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Add specific writing rules

Capture banned words, capitalization rules, phrases to avoid, punctuation preferences, and other constraints agents should follow. Add a writing sample title and URL when you have a published example that shows the desired style.

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Tune content featured images

Use Content featured image to set the style rules, color mode, palette, logo assets, text placement, and typography for generated blog cover images. Lower Background wash when the background color feels too strong over an inline generated visual.

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Keep audience and tone aligned

When your campaign audience changes, update both Ideal customer profile and Tone of voice together.

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Set search location intentionally

Choose the country that matches the market you are measuring. This keeps prompt tracking and analysis aligned.

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Save after strategic changes

Update this page whenever messaging or positioning changes so new outputs use current guidance.

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Quick monthly checklist

  1. Confirm the correct brand kit is marked as default.
  2. Refresh brand and audience fields after positioning updates.
  3. Confirm search location still matches your active market.
  4. Remove old phrasing that no longer fits your messaging.

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What to fix first

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Keep in mind

  • This page defines qualitative context, not indexed page/document sources.
  • Brand kits are project-scoped, not organization-global.
  • Use Knowledge for long reference documents. Use Brand kit for concise brand and style guidance.

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Where to go next