Questions this page should answer
- Is the project’s brand context complete and current?
- Are tone and audience definitions specific enough for generation?
- Is the target search location set correctly?
Before you use this page
- In the app, open Project settings and select
Knowledge. - Gather current brand positioning and ICP notes.
- Align tone guidance with current campaign strategy.
What this page controls
- About the brand narrative.
- Ideal customer profile.
- Tone of voice.
- User perspective.
- Search location (country selector).
Why this matters
Knowledge is not only for copy style. These fields are used in multiple places:Search location (country)sets the market context for AI prompt tracking.- The country you choose is used when evaluating AI search results in engines like ChatGPT, Perplexity, and Gemini.
About brand,ICP,tone, andperspectiveare reused by both AI agents and workflows when writing content.- If these fields are vague, both tracked insights and generated content become less reliable.
How to use this page
Write concrete, not generic, guidance
Short, specific statements produce better outputs than broad marketing adjectives.Keep ICP and tone synchronized
If the audience changes, update both ICP and tone together to avoid mixed messaging.Set location based on the market you are analyzing
If your team targets Germany, set country to Germany. If you target the US, set country to the US. This keeps AI search tracking aligned with the market you actually care about.Save after each meaningful update
Save this page whenever positioning changes so downstream generation reflects the latest strategy.Quick monthly checklist
- Refresh ICP and tone after campaign shifts.
- Reconfirm location targeting.
- Remove outdated positioning language.
Keep in mind
- Empty or vague brand fields reduce output quality.
- This page is project-scoped, not organization-global.