Questions this page should answer
- Is our brand context specific enough for high-quality outputs?
- Is audience and tone guidance aligned with current campaign goals?
- Is search location set to the market we actually target?
Before you use this page
- In the app, open Project settings and select
Brand kit. - Gather current positioning notes and audience guidance.
- Confirm the target country for search analysis.
What this page controls
About the brandIdeal customer profileTone of voiceUser perspectiveSearch location
Why this matters
Search locationcontrols market context in AI search tracking.- Brand and audience fields are reused by AI agents and workflows.
- Vague entries lead to generic recommendations and weaker drafts.
How to use this page
Write concrete guidance
Use specific statements, examples, and constraints. Avoid broad terms like “professional” without context.Keep audience and tone aligned
When your campaign audience changes, update bothIdeal customer profile and Tone of voice together.
Set search location intentionally
Choose the country that matches the market you are measuring. This keeps prompt tracking and analysis aligned.Save after strategic changes
Update this page whenever messaging or positioning changes so new outputs use current guidance.Quick monthly checklist
- Refresh brand and audience fields after positioning updates.
- Confirm search location still matches your active market.
- Remove old phrasing that no longer fits your messaging.
Keep in mind
- This page defines qualitative context, not indexed page/document sources.
- Brand kit is project-scoped, not organization-global.