Analytics overview

Analytics overview in the Atomic AGI project workspace

Open Analytics for a project-level view, then choose the source that can answer your question.

Choose a data source

Area	Question to answer	What to do next
AI search	Are assistants mentioning the brand, and does AI traffic convert?	Compare tracked answers with visits and conversions.
Google search	Which queries and pages attract organic clicks?	Compare impressions, position, and CTR before editing a page.
Attribution	Which sources and pages contribute to outcomes?	Check the selected conversion events and engagement.
Reports	How do I share a repeatable view of these results?	Create a report with the intended filters and date range.

Keep comparisons consistent

Set the date range and review active filters before comparing views. Search Console and Google Analytics measure different events; their totals do not have to match. AI answer tracking is also separate from AI referral traffic. Check data-source connections when a panel is unavailable. Use Technical for crawl and indexing investigations, Crawler logs for observed AI bot visits, and Strategy or Planning to turn findings into work.

Get started

Workspace

Settings

Choose a data source

Keep comparisons consistent

Where to go next

​Choose a data source

​Keep comparisons consistent

​Where to go next

Choose a data source

Keep comparisons consistent

Where to go next