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AI Search Visibility top section with platform trend and competitor comparison
Use this page to monitor brand exposure before click and conversion metrics react.

Important: Visibility is an early signal. If visibility drops now, clicks and conversions often drop next.

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Questions this page should answer

  1. Is our visibility rising or falling by platform?
  2. Which competitors are taking share on our tracked prompts?
  3. Is the issue in rank quality, citation strength, or recent run outcomes?

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Before you analyze

  • Keep date range aligned with Overview.
  • Start with All prompts and All categories.
  • Then narrow one segment at a time.

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What this page gives you

  • Top visibility trend by platform.
  • Competitor performance matrix.
  • Four deep sections in this same page: Positions, Citation share, Recent chats, and Chat detail.

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Top visibility section

AI Search Visibility with platform percentages and competitor table
Read this section first:
  • Platform percentages show who currently owns answer visibility.
  • Trend lines show direction and volatility.
  • Competitor rows show who is gaining where.

Key signal: If visibility declines before clicks decline, treat it as an early warning and act before traffic impact appears.

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How these metrics are calculated (simple)

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Visibility %

Visibility % = (Responses where brand appears / total evaluated responses) x 100

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Avg position

Avg position = Sum of rank slots where the brand appears / Number of responses where the brand appears
Lower value is better.

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Citation share

Citation share = (Citations pointing to the brand or its domains / total citations in scope) x 100

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Positions section

Use this section to judge ranking quality, not just visibility share.
AI Search Visibility Positions section with average position chart and platform table
How to read it:
  • Lower average position is better.
  • Stable visibility with worse position means fragile performance.
  • Position deterioration is often an early warning signal.

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Citation share section

Use this section to understand trust strength behind visibility.
AI Search Visibility Citation share section with platform bar chart and average share table
How to read it:
  • Higher citation share means stronger source support.
  • Visibility can stay stable while citation support weakens.
  • Falling citation share with rising competitors is a priority risk.

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Recent chats section

Use this section to connect aggregate movement to actual runs.
AI Search Visibility Recent chats section listing recent runs, status, and top results
How to use it:
  • Find recent runs behind major movement.
  • Check recurring top results for source patterns.
  • Open key runs to inspect the detail panel shown inside this same view.

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Chat detail panel section

Use this panel when one run needs full evidence-level diagnosis.
AI Search Visibility chat detail panel with full generated answer and top results list
How to use it:
  • Read the full answer text first to understand the narrative quality.
  • Check Top results to see which sources influenced the output.
  • Convert findings into concrete prompt, page, or citation actions.
  • Recheck the same prompt after updates to confirm improvement.

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Quick weekly checklist

  1. Validate top visibility trend direction.
  2. Check Positions for early ranking-quality losses.
  3. Check Citation share for trust-support changes.
  4. Review Recent chats to identify concrete causes.
  5. Use Chat detail to review evidence for highest-impact runs.
  6. Route actions to pages, prompts, and citations.

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How to use filters

  • All prompts to focused prompt groups for query-level diagnosis.
  • All categories to isolate funnel-stage behavior.
  • Date range to confirm persistent vs temporary movement.

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What to fix first

Pattern in Visibility dataWhat it usually meansRecommended action
Visibility down across platformsBroad relevance lossRefresh core topic coverage and prompt strategy
One platform drops sharplyPlatform-specific mismatchAdjust prompt and content fit for that engine
Visibility stable, positions worsePlacement quality is deterioratingImprove answer relevance and page alignment
Citation share downTrust support weakeningStrengthen citation-ready assets and proof quality
Competitor gains on key promptsCompetitive narrative gapImprove decision content and differentiation

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Team routine

  1. Weekly: diagnose one priority segment.
  2. Bi-weekly: compare competitor trend by category.
  3. Monthly: report visibility share by platform.

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Keep in mind

  • Visibility changes can lead click changes by one cycle.
  • Not all visibility has equal business value.
  • Segment-level review prevents false conclusions.

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Where to go next