Important: Compare the same prompt set and date range before declaring a competitor win/loss.
Questions this page should answer
- Which competitors are strongest on our tracked prompts?
- Where are we losing on visibility, position, or citations?
- Which competitive gap is most recoverable this sprint?
Before you analyze
- Keep the same date range as Visibility.
- Start with broad prompt and platform scope.
- Focus on repeated movement, not one-day spikes.
What this page gives you
- Trend comparison between your brand and competitors.
- Table with
Visibility %,AVG position, andCitations. - Fast prioritization of threats and opportunities.
How to read this page correctly
Visibility %: share of appearance in tracked AI answers.AVG position: average placement quality.Citations: source-backed presence strength.
Key signal: A competitor with lower visibility but stronger citations can still become a near-term threat because trust signals are improving faster.
How these metrics are calculated (simple)
Visibility %
AVG position
Citations
Citations are the total source references attributed to that brand/domain in evaluated responses.Quick weekly checklist
- Compare your brand with top 3 competitors.
- Flag one competitor gaining fastest.
- Identify one gap you can close in 1-2 sprints.
- Assign actions to prompts and pages.
How to use filters
- Prompt scope: isolate the commercial topic you care about.
- Platform scope: find engine-specific competitive pressure.
- Date range: validate whether movement is persistent.
What to fix first
| Pattern in Competitors data | What it usually means | Recommended action |
|---|---|---|
| Competitor visibility rising | Better answer relevance | Improve topical depth and prompt alignment |
| Competitor citations much stronger | Better trust footprint | Increase authority sources and proof quality |
| You lead visibility, lag on outcomes | Post-click weakness | Improve destination pages and conversion clarity |
| Losses concentrated on one platform | Platform-specific gap | Adapt content structure for that platform behavior |
Team routine
- Weekly: review top movers.
- Bi-weekly: run one targeted recovery sprint.
- Monthly: report share movement versus top competitors.
Keep in mind
- Competitive sets evolve with prompt mix.
- Share gains without citation support are fragile.
- Short reaction cycles outperform quarterly-only reviews.