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AI Search Competitors page with trend chart and competitor benchmark table
Use this page to compare your performance against direct competitors in one place.

Important: Compare the same prompt set and date range before declaring a competitor win/loss.

Questions this page should answer

  1. Which competitors are strongest on our tracked prompts?
  2. Where are we losing on visibility, position, or citations?
  3. Which competitive gap is most recoverable this sprint?

Before you analyze

  • Keep the same date range as Visibility.
  • Start with broad prompt and platform scope.
  • Focus on repeated movement, not one-day spikes.

What this page gives you

  • Trend comparison between your brand and competitors.
  • Table with Visibility %, AVG position, and Citations.
  • Fast prioritization of threats and opportunities.

Visibility by individual engines

Compare the engine columns before interpreting the Totals section. The same brand can perform differently across providers. Keep date range, selected prompts, and groups aligned. For the map and individual metric tabs, use Competitor AI Search visibility.

How to read this page correctly

  • Visibility %: position-weighted exposure in evaluated AI answers.
  • AVG position: average placement quality.
  • Citations: source-backed presence strength.

Key signal: A competitor with lower visibility but stronger citations can still become a near-term threat because trust signals are improving faster.

How these metrics are calculated (simple)

Visibility %

Visibility averages position-weighted scores across evaluated answers. First place scores 100, second 85, and missing observations 0. It is distinct from mention percentage. See AI search metrics for the complete scale.

AVG position

The comparison average includes ranked positions and a position-10 penalty for each missing observation. This penalty does not imply an actual tenth-place result. See AI search metrics. Lower value is better.

Citations

Citations are the total source references attributed to that brand/domain in evaluated responses.

Quick weekly checklist

  1. Compare your brand with top 3 competitors.
  2. Flag one competitor gaining fastest.
  3. Identify one gap you can close in 1-2 sprints.
  4. Assign actions to prompts and pages.

How to use filters

  • Prompt scope: isolate the commercial topic you care about.
  • Platform scope: find engine-specific competitive pressure.
  • Date range: validate whether movement is persistent.

What to fix first

Team routine

  1. Weekly: review top movers.
  2. Bi-weekly: run one targeted recovery sprint.
  3. Monthly: report share movement versus top competitors.

Keep in mind

  • Competitive sets evolve with prompt mix.
  • Share gains without citation support are fragile.
  • Short reaction cycles outperform quarterly-only reviews.

Where to go next