Important: Rank engines by business value first (Conversions), not by traffic volume alone.
Questions this page should answer
- Which engine currently drives the highest-value traffic?
- Which engine is losing momentum fastest?
- Where should we prioritize prompt and page updates this sprint?
Before you analyze
- Use the same date range as Overview.
- Compare outcomes, not only traffic.
- Check at least two periods before making strategic changes.
What this page gives you
- Engine-level trend lines for key platforms.
- A table with
AI clicks,Conversions, andAvg. timeby engine. - A fast way to separate platform issues from content issues.
How to read this page correctly
AI clickstells you volume.Conversionstells you business value.Avg. timeis a quality proxy for post-click engagement.
- High clicks, weak conversions: intent mismatch.
- Lower clicks, stronger conversions: high-value traffic.
- Drop on one engine only: platform-specific fit issue.
Key signal: Conversion leaders should drive your roadmap. Treat high-click, low-conversion engines as optimization targets, not winners.
How these metrics are calculated (simple)
AI clicks
AI clicks are the number of AI-attributed sessions grouped by platform.Conversions
Conversions are the selected GA4 conversion events generated by those sessions.Avg. time
Quick weekly checklist
- Rank engines by conversions first.
- Flag the biggest week-over-week loser.
- Assign one action per weak engine.
- Recheck impact in the next reporting cycle.
How to use filters
- Keep date range aligned with Overview.
- Compare one engine hypothesis at a time.
- Avoid changing multiple filters while diagnosing one issue.
What to fix first
| Pattern by engine | What it usually means | Recommended action |
|---|---|---|
| Clicks and conversions both falling | Visibility and relevance decline | Improve prompt coverage and content fit |
| Clicks up, conversions down | Low-intent traffic increase | Improve query intent mapping and destination pages |
| Avg. time falls while clicks stay up | Weak post-click alignment | Improve page structure and value framing |
| One engine strongly outperforms all | Channel concentration risk | Replicate winning approach on weaker engines |
Team routine
- Weekly: review engine winners and losers.
- Bi-weekly: compare conversion efficiency by engine.
- Monthly: rebalance effort by engine ROI.
Keep in mind
- Engine behavior can shift after model updates.
- Volume leadership is not always value leadership.
- Platform fit changes faster than quarterly planning cycles.