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AI Search Pages with AI clicks tab selected, showing summary cards, trend chart, and page table
Use this page as your URL-level execution dashboard for AI Search.

Important: Treat this as a priority queue, not just a report. Pick pages, assign owners, and track movement next cycle.

Questions this page should answer

  1. Which pages are currently driving AI visits?
  2. Which Google Search pages have no recorded AI referral traffic?
  3. Which URLs should we update first this sprint?
Open Analytics → AI search → Pages. The screenshots use illustrative local data. This comparison needs both Search Console pages and GA4 AI referral data; check Data sources when either is unavailable.

Before you analyze

  • Use the same date range as Overview.
  • Start with no extra filters.
  • Compare against an equivalent prior period.

What this page gives you

  • Top cards for Pages with AI clicks, Zero-click pages, and AI indexability percentage.
  • A trend + table view to prioritize by URL.
  • Two subtabs for execution: Pages with AI clicks and Zero-click pages.

How to read the top cards

  • Pages with AI clicks: distinct pages in the AI-attributed GA4 traffic results.
  • Zero-click pages: pages in the Google Search Console result set that have no matching AI-attributed GA4 page path in the selected scope.
  • AI indexability percentage: the share of that GSC page population with a matching AI traffic path. Despite its name, this is observed traffic coverage, not an AI crawler or index test.

Key signal: If zero-click pages increase, check the GSC page population and AI referral data before attributing the change to answer visibility.

How these metrics are calculated (simple)

Pages with AI clicks

Pages with AI clicks counts distinct page paths in the AI-attributed GA4 results for the selected period.

Zero-click pages

Zero-click pages are GSC page URLs without a matching path in AI-attributed GA4 results. This does not establish that an AI answer mentioned the URL or that a user chose not to click it. Missing attribution, filtering, and path differences can affect the comparison. Check the underlying data before deciding that the page needs a rewrite.

AI indexability percentage

Pages with AI clicks tab

Use this tab for pages already receiving traffic and needing performance gains.
AI Search Pages with AI clicks tab with trend and by-page performance table
Focus on:
  • High clicks, low avg. time pages.
  • Former winners now trending down.
  • Pages with potential to improve conversion quality.

Zero-click pages tab

Use this tab to investigate Google Search pages without recorded AI referral traffic. Check citation and answer reports separately when you need evidence of AI inclusion.
AI Search Pages Zero-click pages tab with zero-traffic URL table
Focus on:
  • High-value GSC URLs with no matching AI traffic path.
  • Pages with weak titles or weak value framing.
  • Pages needing better internal paths from strong pages.

Quick weekly checklist

  1. Pick 3 landing pages to optimize now.
  2. Investigate 3 relevant zero-click pages and confirm their data coverage.
  3. Assign clear owner and deadline per URL.
  4. Check movement next cycle.

How to use filters

  • Start broad, then narrow to one topic cluster.
  • Keep date range consistent across Pages and Overview.
  • Validate changes in one segment before scaling.

What to fix first

Team routine

  1. Weekly: ship page updates on highest-value URLs.
  2. Bi-weekly: compare cohort performance after changes.
  3. Monthly: rebalance roadmap by URL-level outcomes.

Keep in mind

  • Not every zero-click URL is urgent.
  • Avg. time is directional, not absolute.
  • URL improvements can lag one cycle behind prompt changes.

Where to go next